Bollywood heartthrob Kartik Aaryan has taken a stand against the unauthorized commercial use of his persona on various online platforms. He has filed an intellectual property suit in the Bombay High Court to protect his name, image, and other identifiable attributes, which he claims are being exploited without his consent.
The actor's legal team has emphasized the misuse of his identity in digital formats, including manipulated content and AI-generated material, raising concerns about privacy and publicity rights.
Kartik seeks urgent relief to prevent further exploitation of his personality and address the growing trend of celebrities safeguarding their rights against misuse on digital platforms. This move comes in the wake of courts in India taking note of concerns related to deepfakes, fake endorsements, and unauthorized digital reproductions involving celebrities.
The case is expected to be heard soon, underscoring the increasing need to address digital privacy and identity rights in the entertainment industry.
