In light of World Health Day's theme 'Together For Health. Stand With Science', concerns have been raised by doctors over the promotion of milk/energy mixes and multivitamin gummies for children's growth by 'mom influencers' on social media. These products are being endorsed without scientific backing, leading to potential risks.
Health experts caution that many milk mixes are sugary, ultra-processed powders, while multivitamin supplements should only be given when prescribed, preferably in syrup or chewable tablet form. Gummies, often promoted as supplements, pose a higher risk of dental decay.
Dr. L Swapna, head of Neonatology at Niloufer Hospital, emphasized that these products are misleading parents about children's nutritional needs. She highlighted the risk of dental cavities and early-onset obesity associated with these products. Additionally, gummies are seen as candy-like supplements that can contribute to tooth decay and unhealthy eating habits, offering little beyond a balanced diet.
Dr. Swapna stressed the importance of using multivitamins only for specific deficiencies under a doctor's guidance, as over-reliance can lead to dietary limitations. She also emphasized the misleading claims about the need for extra protein in children's diets, stating that a balanced diet consisting of natural, home-cooked foods is sufficient. Paediatrician Dr. Sivaranjani Santosh echoed the need for stricter regulation of marketing practices for such products. Overall, the emphasis remains on the importance of a balanced diet rooted in evidence-based choices, rather than succumbing to influencer-driven trends.
